Why does half the space on a post card have to be devoted to the address?
It may surprise you to learn that it doesn’t! The practice of placing a vertical line midway across the post card and using all the space to the right for the outbound address is a holdover from post card designs dating back to 1907.
The term for the part of the post card containing the outbound address is the address block, and the amount of space required for it depends on the elements of the address – the number of lines and the length of the longest line. In addition, the United States Postal Service (USPS) has requirements for the location of the address block and the barcode in order to qualify for postage discounts. But meeting these requirements generally does not require devoting the entire right half of the post card to the address.
Depending on the size of the post card, the amount of information in the address block, and other items such as the return address and the postal indicia, it may be possible to devote much more room than you thought to the sales message or teaser copy.
Please call us at (408) 400-0223 and we’ll help answer your questions and make recommendations to help you maximize the impact of your post card.
Visit http://www.expressprintingusa.com and http://www.colorcopiessanjose.com/ for more information
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