Direct mail postcards a secret weapon to get results!

Direct mail is one of the most common forms of direct marketing in use today. Marketers have used direct mail marketing for decades to get their message across. It's a proven, versatile and measurable marketing channel.

Direct Marketing experts know that postcards are one of the secret weapons of successful campaigns. Surveys have shown time and time again, that direct mail advertising is in one of the top three spots, when it comes to marketing that works. Yet, postcards are often overlooked—even though they are a low-cost, easy, and effective way to tell your story. Postcards can be quickly produced, are easy to mail and with the right message or offer, are highly effective. It’s almost impossible not to read a compelling message on a postcard you receive in the mail.

Compared to a brochure or a flyer or a sell sheet or newsletter, a postcard takes less time and less effort to produce and is more affordable. This makes postcards an important marketing tool for any business or organization.

Whether your objective is business promotion, product or service advertising, brand identity, donation solicitation, invitation, or service or event reminder, a postcard gets the job done efficiently and effectively. Postcards can be printed in almost any size, in attention grabbing full color or as simple as black and white.

Although most postcards are used for direct mail marketing, they also have other uses. A postcard can be used as a notice on a bulletin board, as a handout at a trade show or meeting, and for inserting into publications or other distributed materials.

Postcards are a valuable part of the marketing toolkit for businesses and organizations. Postcards are so versatile that they can be applied to many different selling and customer relations purposes. They can be used by themselves or as part of a comprehensive sales process.

Of course the effectiveness of a postcard is greatly influenced by the design and layout. We are experts in using headlines, text, photographs, illustrations and white space to effectively execute your design.

Express Printing & Graphics print postcards in a variety of USPS approved sizes to help you use this terrific sales and marketing weapon to your best advantage. Please contact us at 408-400-0223 for an appointment to discuss your next postcard project.