My company needs to advertise in a publication whose advertising rates are straining our budget. Can you provide some ideas for fitting a lot of text into a small space?
Over the years, we at Express Printing & Graphics have developed some tricks for organizing text to improve readability. Try these techniques:
• Add contrast to large blocks of text by using headlines, subheads, headers, footers, pull
quotes, sidebars and bulleted lists.
• Make headlines larger and use a different font than the body copy.
• Add a one-point rule above and below a subhead and make it span two columns of text.
• Use white space to balance black space by basing the design on a grid.
• Create a drop-cap from three to six times larger than the body copy.
Visit http://www.expressprintingusa.com and http://www.colorcopiessanjose.com/ for more information
No comments:
Post a Comment