Although it may seem obvious to consider what the reader will see first when deciding on the design of a post card, we’ve noticed instances where the side of the post card containing the mail panel was apparently considered less important than the reverse. So we want to suggest a different layout. If you remember that mail arrives sorted with all addresses facing the same way, you’ll understand our point.
The first view the reader will have of your post card will be the mail panel and whatever design elements are present on that side. Often the beautifully designed layout and full color printing are on the reverse of the mail panel and may be missed entirely if the side with the mail panel is unappealing or
uninteresting.
Be sure you get off to a good start by designing the mail panel side to capture the reader’s attention in the first critical seven to ten seconds. We have several layouts that demonstrate our point that we’d be glad to show you.
Contact Express Printing & Graphics at (408) 400-0223 for assistance.
Visit http://www.expressprintingusa.com and http://www.colorcopiessanjose.com/ for more information
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