No matter what your writing assignment – newsletter copy, brochure, display ad, sales presentation, direct marketing letter or technical literature – good writing begins with an idea. And a great source of ideas is a swipe file.
A swipe file is a collection of items that you find interesting or eye catching such as
• creative, attention-getting ads
• competitors printed materials
• great promotional ideas
• excellent examples of promotional and direct mail marketing
• reference or resource list
• paper samples
• graphics and cartoons
A swipe file costs nothing to create and may give you just the creative boost you need to get your ideas flowing or break a writer’s block. Remember, though, that a swipe file is only for ideas. You still have to write the copy in your own words and not plagiarize from the work of others. Contact Express Printing & Graphics at (408) 400-0223 for assistance.
Visit http://www.expressprintingusa.com and http://www.colorcopiessanjose.com/ for more information
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